Overview Strategy Hooks Platforms Budget Tools Keywords SEO GTM Research
Helium AI Marketing Dashboard
2026 Marketing Strategy

Helium AI Marketing Strategy

₹35,000/month campaign across India, Brazil & US | Meta Ads, LinkedIn, TikTok, YouTube, Google

₹35K
Monthly Budget
5
Platforms
3
Markets
6
Personas
View Strategy Research Reference

Campaign Overview

Comprehensive marketing strategy for Helium AI's global expansion

Target Markets

India - 50% budget (₹17,500/month)
United States - 30% budget (₹10,500/month)
Brazil - 20% budget (₹7,000/month)

Target Audience

Marketing Managers & CMOs
Content Creators & Social Media Managers
Developers & Technical Teams
Founders & Business Owners
Business Analysts & Researchers
Sales Teams (Optional)

Demographics

Age Range: 25-45 years
Profile: Working professionals
Income: Middle to upper-middle class
Tech Savvy: Early adopters of AI tools

Platforms

Meta Ads (Facebook & Instagram)
LinkedIn Ads (B2B Focus)
TikTok Ads
YouTube Ads
Google Ads

Marketing Strategy

Data-driven approach based on competitive intelligence from https://ai-market-research.pages.dev/

1

Multi-Platform Presence

Leverage 5 major advertising platforms (Meta, LinkedIn, TikTok, YouTube, Google) to reach professionals across different touchpoints and maximize brand visibility.

Reach: 50M+ professionals
Expected: 500-700 leads/month
2

Persona-Driven Messaging

Tailored messaging for 6 distinct user personas (Marketers, Content Creators, Developers, Founders, Analysts, Sales) with specific pain points and value propositions for each.

6 targeted personas
50+ copy variations
3

Geographic Optimization

Strategic budget allocation across India (50%), US (30%), and Brazil (20%) based on market size, CPC costs, and growth potential for Helium AI.

3 key markets
Optimized CPL: ₹50-₹70
4

Data-Driven Optimization

Continuous A/B testing, performance tracking, and budget reallocation based on real-time data to maximize ROI and scale winning campaigns.

Weekly optimization
Target: 2x ROI by Month 6

Acquisition Hooks

Compelling value propositions that drive user action for Helium AI

1

Time Savings Hook

"Create presentations in 5 minutes, not 3 hours"
Target: Marketing managers, consultants, sales teams
Psychology: Immediate, quantifiable benefit
Proof: "Save 200+ hours every month"
CTA: "Start Free Trial - See Results in 5 Minutes"
2

Cost Consolidation Hook

"Replace 200+ tools with one AI platform"
Target: Founders, business analysts, CFOs
Psychology: ROI-focused, budget-conscious
Proof: "Save ₹5 lakhs annually on software"
CTA: "Calculate Your Savings"
3

Quality Transformation Hook

"From amateur to professional in seconds"
Target: Content creators, small business owners
Psychology: Aspiration, professional credibility
Proof: "50+ professional styles, brand-aligned"
CTA: "See Before/After Examples"
4

Automation Hook

"AI that works while you sleep"
Target: Developers, technical teams, researchers
Psychology: Efficiency, passive productivity
Proof: "200+ integrations, automated workflows"
CTA: "Explore Automation Features"
5

Enterprise Security Hook

"Enterprise-grade AI you can trust"
Target: Enterprise buyers, IT managers, compliance teams
Psychology: Trust, risk mitigation, compliance
Proof: "SOC 2, GDPR, HIPAA compliant"
CTA: "View Security Documentation"
6

Social Proof Hook

"Join 3,700+ professionals transforming their workflow"
Target: All personas (universal appeal)
Psychology: FOMO, bandwagon effect, validation
Proof: "250+ investors, 40+ enterprise deployments"
CTA: "See Customer Success Stories"
7

Innovation Hook

"The future of work is here"
Target: Early adopters, tech enthusiasts, innovators
Psychology: Cutting-edge, competitive advantage
Proof: "Adaptive Intelligence Memory (AIM)"
CTA: "Experience the Future"
8

Simplicity Hook

"AI so simple, anyone can use it"
Target: Non-technical users, beginners, small teams
Psychology: Accessibility, ease of use, confidence
Proof: "No coding required, intuitive interface"
CTA: "Try It Free - No Credit Card"

Platform Strategy

Multi-channel approach across 5 major advertising platforms

Meta Ads

Facebook & Instagram

₹14,000/month
Budget Share 40%
Daily Budget ₹467
Expected Leads 250-300/mo
Cost Per Lead ₹47-₹56
Lead generation campaigns
Reels & Stories (9:16 vertical)
Carousel ads for features
Retargeting campaigns

LinkedIn Ads

B2B Professional Network

₹7,000/month
Budget Share 20%
Daily Budget ₹233
Expected Leads 100-120/mo
Cost Per Lead ₹58-₹70
Sponsored content
InMail campaigns
Job title targeting
Company size filters

TikTok Ads

Short-Form Video Platform

₹6,000/month
Budget Share 17%
Daily Budget ₹200
Expected Leads 80-100/mo
Cost Per Lead ₹60-₹75
In-feed ads (9:16)
Spark ads (organic boost)
Hashtag challenges
Creator partnerships

YouTube Ads

Video Search & Discovery

₹5,000/month
Budget Share 14%
Daily Budget ₹167
Expected Leads 60-80/mo
Cost Per Lead ₹63-₹83
Skippable in-stream ads
YouTube Shorts ads
Discovery ads
Product demos & tutorials

Google Ads

Search & Display Network

₹3,000/month
Budget Share 9%
Daily Budget ₹100
Expected Leads 40-50/mo
Cost Per Lead ₹60-₹75
Search ads (high-intent)
Display network
Remarketing campaigns
Performance Max

₹35,000 Monthly Investment

Strategic allocation across platforms and markets

Platform Distribution

Meta Ads (Facebook & Instagram) ₹14,000
40%
LinkedIn Ads ₹7,000
20%
TikTok Ads ₹6,000
17%
YouTube Ads ₹5,000
14%
Google Ads ₹3,000
9%

Geographic Distribution

🇮🇳 India ₹17,500
50%
🇺🇸 United States ₹10,500
30%
🇧🇷 Brazil ₹7,000
20%

Research Source Tools

Essential tools for market research and competitive intelligence

Google Trends

Track search volume and interest over time for AI-related keywords

Use for: Identifying trending topics, seasonal patterns, regional interest

SimilarWeb

Analyze competitor website traffic, sources, and audience demographics

Use for: Competitor traffic analysis, market share estimation

SparkToro

Discover what your audience reads, watches, and follows online

Use for: Audience research, influencer identification, content strategy

SEMrush

Comprehensive SEO and competitive research platform

Use for: Keyword research, backlink analysis, competitor keywords

Ahrefs

SEO toolset for backlinks, keywords, and content research

Use for: Backlink analysis, content gap analysis, keyword difficulty

BuzzSumo

Content research and social media analytics platform

Use for: Viral content analysis, influencer discovery, trending topics

Statista

Market data, statistics, and industry reports

Use for: Market size data, industry trends, demographic statistics

Crunchbase

Company data, funding information, and market intelligence

Use for: Competitor funding, market landscape, investor insights

Alexa (Amazon)

Website traffic rankings and audience insights

Use for: Website rankings, traffic sources, audience overlap

Google Analytics

Website analytics and user behavior tracking

Use for: Traffic analysis, conversion tracking, user journey mapping

BuiltWith

Technology profiler for websites and competitors

Use for: Tech stack analysis, platform identification, tool discovery

Answer The Public

Search listening tool for content and keyword ideas

Use for: Question-based keywords, content ideas, user intent

Marketing Tools Stack

Essential tools for executing the Helium AI marketing campaign

Analytics & Tracking

Google Analytics 4 - Website analytics
Mixpanel - Product analytics
Hotjar - Heatmaps & session recordings
Google Tag Manager - Tag management

Content Creation

Canva Pro - Design & graphics (₹1,000/mo)
CapCut - Video editing (Free)
Grammarly - Copy editing
Unsplash/Pexels - Stock images (Free)

Social Media Management

Buffer - Social scheduling
Hootsuite - Multi-platform management
Later - Instagram scheduling
Sprout Social - Analytics & engagement

Email Marketing

Mailchimp - Email campaigns
ConvertKit - Creator-focused email
SendGrid - Transactional emails
Klaviyo - E-commerce email

Marketing Automation

Zapier - Workflow automation
HubSpot - CRM & automation
ActiveCampaign - Email automation
Make (Integromat) - Advanced automation

Marketing Keywords

100+ high-intent keywords for Helium AI campaigns

Primary Keywords (High Volume)

AI presentation maker 50K+ searches/mo
AI slide generator 40K+ searches/mo
AI marketing tools 60K+ searches/mo
AI content creator 45K+ searches/mo
enterprise AI platform 30K+ searches/mo

Secondary Keywords (Medium Volume)

AI workflow automation 25K+ searches/mo
AI data analytics platform 20K+ searches/mo
AI campaign generator 15K+ searches/mo
AI business intelligence 18K+ searches/mo
AI productivity tools 22K+ searches/mo

Long-Tail Keywords (High Intent)

best AI tool for presentations 8K+ searches/mo
AI presentation software for business 6K+ searches/mo
create slides with AI free 10K+ searches/mo
AI marketing automation platform 7K+ searches/mo
enterprise AI tools for teams 5K+ searches/mo

Branded Keywords

Helium AI Growing
Helium AI platform Growing
Helium AI review Growing
Helium AI pricing Growing
Helium AI vs competitors Growing

Competitor Keywords

Gamma app alternative 12K+ searches/mo
better than Gamma 8K+ searches/mo
AI presentation tool like Gamma 10K+ searches/mo
Gamma vs PowerPoint 15K+ searches/mo
free Gamma alternative 9K+ searches/mo

Problem-Solution Keywords

how to create presentations faster 20K+ searches/mo
automate marketing tasks 18K+ searches/mo
reduce time on presentations 12K+ searches/mo
AI for business productivity 25K+ searches/mo
streamline marketing workflow 14K+ searches/mo

SEO Strategy

Organic search optimization to complement paid campaigns

Content Pillars

Pillar 1: AI Presentations
  • How to create presentations with AI
  • Best AI presentation tools 2026
  • AI vs traditional presentation software
  • Professional presentation templates
Pillar 2: Marketing Automation
  • AI marketing automation guide
  • Campaign generation with AI
  • Marketing workflow optimization
  • AI content creation for marketers
Pillar 3: Enterprise AI
  • Enterprise AI platform comparison
  • AI tools for business teams
  • Enterprise AI security & compliance
  • AI integration for enterprises

Technical SEO

Page speed optimization (<3s load time)
Mobile-first responsive design
Schema markup for rich snippets
XML sitemap & robots.txt
HTTPS security & SSL certificate
Canonical tags & URL structure

On-Page SEO

Keyword-optimized title tags
Compelling meta descriptions
H1-H6 heading hierarchy
Internal linking strategy
Image alt text optimization
Content length (2000+ words)

Off-Page SEO

High-quality backlink building
Guest posting on industry blogs
Product Hunt & directory listings
Social media signals
Brand mentions & PR
Community engagement (Reddit, forums)

Go-To-Market (GTM) Strategy

4-phase execution plan for Helium AI market entry

Phase 1

Foundation & Launch

Months 1-2
Objective: Establish market presence and gather initial data

Key Activities:

Launch Meta Ads campaigns (₹14K/mo)
Start LinkedIn B2B targeting (₹7K/mo)
Create 50+ ad variations for testing
Set up tracking & analytics infrastructure
Launch SEO content strategy

Success Metrics:

250-350 leads/month
₹100-₹140 CPL
15-20 paying customers
Phase 2

Optimization & Expansion

Months 3-4
Objective: Scale winning campaigns and expand to new platforms

Key Activities:

Launch TikTok ads (₹6K/mo)
Launch YouTube ads (₹5K/mo)
Optimize Meta & LinkedIn based on data
A/B test landing pages
Expand to Brazil & US markets

Success Metrics:

400-500 leads/month
₹70-₹88 CPL
30-40 paying customers
Phase 3

Scaling & Refinement

Months 5-6
Objective: Scale budget and maximize ROI across all channels

Key Activities:

Launch Google Ads (₹3K/mo)
Increase budget on top performers
Launch retargeting campaigns
Implement marketing automation
Build referral program

Success Metrics:

600-800 leads/month
₹44-₹58 CPL
50-70 paying customers
Phase 4

Market Leadership

Months 7-12
Objective: Establish Helium AI as market leader and scale to ₹1L+/month

Key Activities:

Scale budget to ₹1,00,000+/month
Launch enterprise sales team
Expand to new markets (Europe, APAC)
Build partner ecosystem
Launch brand awareness campaigns

Success Metrics:

2,000+ leads/month
₹40-₹50 CPL
200+ paying customers

Target Cities

Strategic city-level targeting across India, Brazil, and US

🇮🇳

India

₹17,500/month (50%)
Bangalore
Tech Hub - Developers, Founders
Mumbai
Business Capital - Marketing, Sales
Delhi NCR
Corporate Hub - Enterprises, Analysts
Hyderabad
IT Services - Developers, Tech Teams
Pune
Education & Tech - Researchers, Developers
Chennai
Manufacturing & IT - Business Analysts
🇧🇷

Brazil

₹7,000/month (20%)
São Paulo
Business Hub - All Personas
Rio de Janeiro
Creative Industries - Content Creators
Brasília
Government & Enterprise - Analysts
Belo Horizonte
Tech & Innovation - Developers
🇺🇸

United States

₹10,500/month (30%)
San Francisco
Tech Capital - Developers, Founders
New York
Business Hub - Marketing, Sales
Austin
Startup Scene - Founders, Developers
Seattle
Tech Giants - Enterprise Teams
Boston
Education & Research - Researchers